It is undeniable that we are living in such an age where people are virtually connected to each other like a train to its track. Influencer?

Earlier, when online shopping was not that prevalent, consumers tend to rely on their social circle. But what is the story of today?

Brands have been using this strategy called gamification to build a follower army around its brand. So what's so thrilling about it?

Is Brand Awareness is just about marketing and making some advertisements? Explaining what needs to be done before going into a campaign.

We can't deny the fact that (even though the majority among us don't like talking about, because it's not cool) Baba is a great marketer.

A marketing consultant looks at the existing business model and considers the market potential to develop a business marketing strategy.

While consulting several startups and businesses over the course of the past few months, we learnt & unlearnt several things.

Have you tried giving your brand a sensory recall among your customers using Sensory Marketing practices? Let's find out what it requires.

Marketing is Behavioral Science, taking cues from the customer behavior and attacking it to change the decision-making behavior.

Marketing is a field where one can use learnings from Biology, Chemistry, Physics, Maths, Analytics, Politics, Religion, and Neuroscience.

Social currency is our influence on social networks, online and offline communities, and the degree by which our thoughts are shared. Learn.

Do you know that the majority of the customer's first interaction with your brand is with their eyes? So how should your campaign look like?

After so many days of tirelessly working on your dream startup project, you are ready to take it to the next step. But something bad awaits.

In current times, you cannot be just dependent on one thing. You can easily integrate both and devise various audience engaging activities.

As a brand, it is crucial to know how your audience feels across the days & months of the year. This helps in your brand communication. How?

The first reason I am raising this topic is that the younger generation has a very little attention span. So what needs to be done?

Brands are flaming their cash by collaborating with wrong influencers who have got nothing to do with the brands' target audience. How?