Influencer Marketing - The Right Way (Effective 8 Points to remember)

Brands are loving Social Media Influencers, for they provide direct access to their customer's private time. But the majority of brands are flaming their cash by collaborating with the wrong social media influencers who have got nothing to do with the brands' target audience.

Brands need to follow a well-defined strategy to cash on influencer marketing.

Influencer Marketing - The Right Way- 8 points to remember 👇🏼

1. Research on your Target Audience

2. Understand their needs, wants, and desires.

3. Sub-divide and profile them based on their psyche and their position in their life journey. (Life Stages)

4. Know where (on which online platform) they spend most of the time.

5. Then collaborate with an influencer (whose content matches with the psyche of your target audience) on that platform and that has a significant number of your target audience in his/her followers' list. (Don't assume that all the followers will be your target audience.)

6. Devise a story based on your target audience needs, desire, and wants (+ using NAVARASA style of communication or using 8 communication appeals)

7. Try including/placing your product/service being promoted in the communication style or delivery style of the influencer. (for the communication to look genuine and not a forced one)

8. Make your story delivered through the Influencer.

Take these 8 points to influence your audience in a smart way.

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