Marketing is Behavioral Science, taking cues from the customer behavior and attacking it to change the decision-making behavior.

After so many days of tirelessly working on your dream startup project, you are ready to take it to the next step. But something bad awaits.

In current times, you cannot be just dependent on one thing. You can easily integrate both and devise various audience engaging activities.

As a brand, it is crucial to know how your audience feels across the days & months of the year. This helps in your brand communication. How?

Brands are flaming their cash by collaborating with wrong influencers who have got nothing to do with the brands' target audience. How?

The whole industry is focusing on and chasing this generation. But are they doing it in the right way? Do they really know them?