Mood Marketing - Using customers 'Mood of the Day' in Marketing Communication

From Monday Motivation to Selfie Sunday, trends on media channels change quite frequently and so does the mood of your audience with each passing trend and with each passing day.

As a brand, it is crucial to know how your audience feels across the days & months of the year. This helps you and your brand communication to be in sync with your customers and their expectations.

Every mood has a color, therefore assigning a color gives a visual representation to your brand storytelling. Colors build a mental memory around your brand that helps in strengthening your brand equity over time.

In rapidly changing societal aspirations, having knowledge about how your customer behaves during the days of the week could help you in the marketing/business communication of your product launch or service offerings.

Moreover, every customer goes through a mental journey from Monday to Sunday every week. Though a day and the corresponding mood may not be the same for everyone, as a brand, it is important to know how a weekly mental journey looks like for your target audience.

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