Brands have been using this strategy called gamification to build a follower army around its brand. So what's so thrilling about it?

We can't deny the fact that (even though the majority among us don't like talking about, because it's not cool) Baba is a great marketer.

A marketing consultant looks at the existing business model and considers the market potential to develop a business marketing strategy.

While consulting several startups and businesses over the course of the past few months, we learnt & unlearnt several things.

There are two ways to grow your business. One of them is to focus on retaining existing clients and increasing their lifetime value (CLV).

As a brand, it is crucial to know how your audience feels across the days & months of the year. This helps in your brand communication. How?

As a Brand, one cannot refrain from public debates or remain immune to extreme emotions towards or against the brand. So how to handle them?

Mr. Rahul Gandhi was swept away in the wave that Mr. Narendra Modi carried with him. He is fighting to a giant of a brand while re-branding.

The famous 8 PM speeches of Mr. Narendra Modi, have always excited us and put us on the edge of our seats. A Business Communication Guide.