What can we learn from PM’s (Narendra Modi's) speech? - A Business Communication Guide.

Mr. Narendra Modi inadvertently has given lessons or more like a rulebook for Business Communication from his political speeches. If you closely follow Narendra Modi's speeches, you would start to see a pattern or sometimes could see a lesson or a guide to communication, be it political or business. We have been giving all ears to whatever he says and have been decoding the intricacies of a successful communication strategy. Read on to know four rules of a successful communication strategy that could be applied anywhere.

The famous 8 PM speeches of our PM, Mr. Narendra Modi, have always excited us and put us on the edge of our seats. We are excited because he tells us a story (more like a fairytale) and we are nervous because we do not know what surprise he carries every time. His speeches although never contain any promises from his side but they certainly bring a sense of positivity for most of the citizens. He portrays citizens as national heroes who have contributed to the nation-building and this portrayal provides them a sense of pride and loyalty for their nation. He requests, inspires, and motivates citizens through his speeches.

Earlier in the past, we have seen how people religiously followed his requests, accepted his decisions, and believed in his actions. Our PM has created an aura around him that is so strong that many people starts to justify even when he is wrong. Being a good orator, he reads the pulse of the public and comes up with a strong pitch that can sell or buy anything. Certainly, there is a lot to learn from him when it comes to building a communication strategy and the delivery of the messages.

Business Communication Rule 1:

Communication, in politics or in the corporate marketing world, revolves around buyer persona*. One should know whom they are actually talking to. Having a good knowledge of the psyche of the customer is very important before building any communication strategy. Therefore, the first rule is to know the customer and to know about the customer’s psyche.

Our PM is very familiar with this rule. He always talks to the people whom he wants to deliver his message to. He divides the citizens into different segments and then targets one of them with his message. Further, it is equally important for him to know about what the targeted segment is expecting from him so that the message delivery is successful. Thus, his communication strategy always gets into the mind of intended citizens.

Business Communication Rule 2:

The second rule, I could devise from our PM’s speeches, is to build a story. Telling a story is like building a dream and putting the listeners as protagonists. It is human nature to see and relate ourselves through a story. We have been listening to different stories since our childhood and that have always taken us to a different world. It provides us a way to escape ourselves to a perfect world and be the champion we always wanted.

Our PM uses this rule to create an illusive world that not only makes one a part of that world but gives one a chance to make things the way one wants to. Through his stories, he provides a platform for the citizens to be the leader and a contributor for a good cause.

Business Communication Rule 3:

The third rule of communication is to inspire, motivate, and give the intended audience a sense of pride for their effort and association. The inclusion of ‘WHY’ in your narrative takes your communication effort to a new level. ‘WHY’ defines your existence and gives a purpose to your request to the audience.

Our PM takes nationalism to good use to give a purpose to the intended audience. In his speeches, he takes examples of how, in the past, India overcame the adverse situations by the collective effort of the citizens, and how India was built by the sweat, tears, and blood of the citizens. It not only motivates and inspires them to take actions but also fills them with pride.

Business Communication Rule 4:

The fourth rule of communication is something that is loved by the majority of people – a Surprise element. Surprises give a short burst of adrenaline and dopamine. It may or may not to a person’s liking but surprises are addictive and make one revisit in the hope of finding something. Including surprises in your communication effort could make one look forward to your messages in the future. This is the first step towards building a customer base.

Similarly, our PM uses the surprise element (sometimes shock) in his speeches to keep the citizens engaged and active. Be it the announcement of demonetization, the start of the lockdown, or the lighting of the candles, Mr. Modi is full of surprises.

The whole purpose of the communication effort is to enter into the minds of the customers and influence them to take further action. Thus, the last rule of communication is to leave the customers with a thought and a call-to-action (CTA) button. The CTA button acts as a catalyst in the action of the customers. The combining affects the story, the motivation, and the surprise element makes one go ahead with the CTA button to know more about the brand.

Similarly, our PM leaves the citizens with a nationalist thought and provides an impulse by giving them the next steps, timeline, or guideline for the engagement.

*(A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.)

The above rules of communication, when followed, take a company’s customer engagement to a new level and build a community around one’s brand. So, in case you are a startup or a business that wants to utilize this way communication and build a loyal customer base for your brand, get in touch with us to discuss how we can enhance the way you communicate. Leave a ‘Hi’ at +91-8340478353 or at bigtreemarketingconsultants@gmail.com

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