Earlier, when online shopping was not that prevalent, consumers tend to rely on their social circle. But what is the story of today?

Is Brand Awareness is just about marketing and making some advertisements? Explaining what needs to be done before going into a campaign.

While consulting several startups and businesses over the course of the past few months, we learnt & unlearnt several things.

As a brand, it is crucial to know how your audience feels across the days & months of the year. This helps in your brand communication. How?

The first reason I am raising this topic is that the younger generation has a very little attention span. So what needs to be done?

As a Brand, one cannot refrain from public debates or remain immune to extreme emotions towards or against the brand. So how to handle them?

Mr. Rahul Gandhi was swept away in the wave that Mr. Narendra Modi carried with him. He is fighting to a giant of a brand while re-branding.

While designing the communication, a brand should revisit their values and reflect on what value they are bringing to their clients.

The famous 8 PM speeches of Mr. Narendra Modi, have always excited us and put us on the edge of our seats. A Business Communication Guide.