Stories of our Consulting Journey - Part 1 (Lessons Learnt)

Consulting Anecdote 1

While consulting several startups and businesses over the course of the past few months, we have realized that business communication is mostly What->How driven rather than following Why->How->What way and why this is a problem.

Let us explain.

We remember asking one of the businesses about the purpose of their existence. They replied, "We want to make money.".

It didn't take us enough time to figure out where the problem lied. This pseudo purpose resonated in their communication over the years and did no good to them.

Every business in this world wants to make money. This is your business's end result, and this can't be your purpose.

The purpose of your company is something that defines your company's value, what your company believes in, and most importantly, why your company exists in the first place. You have to push your Purpose first rather than your Product first.

People start to make decisions when they believe in your purpose. They will help you out even when your product or service has a flaw because they share your purpose. Your Why connects people with your What.

People buy your Why not your What.

Business starts with WHY.

Consulting Anecdote 2

"Who is the face of your company?"

Recently, while discussing with an early-stage startup, that approached us to assess and build their communication strategy, we just had a simple question for them, "Who is the face of your company?".

To this, they kept silent.

To us, here lies the problem with many startups and businesses (at least in the business communications) where they do not have anyone as the face of their company when it is very necessary.

Many might argue that businesses let the product do the talking and be the face of the company.

True.

But real people connect with real people and if you (as a founder or an employee) are being the face of your company, you are connecting your product to the people through you (at least in the initial stage of your company).

Your thoughts and views expressed on different platforms will build a resonance around your product and convey the purpose of your company.

It is only in the later stage, your product will do the talking (if only you have built a kickass product).

Consulting Anecdote 3

A few weeks back, a client, that is in the garment manufacturing industry, came to us seeking some advice for developing and growing an online presence and wanting us to formulate an online communication strategy for them.

Their objective was to increase awareness and build credibility in their respective industry community.

We told them, "Building credibility will take time."

Business Communication stands on 4 pillars -

1. Reinforcement,

2. Awareness,

3. Credibility,

4. and Persuasion.

When you keep reinforcing your messages across channels targeting your customers, you start to build awareness around your company and your product or service.

When customers start to look at your messages as something valuable (for education or entertainment), you start to build credibility for your company.

When you have made it until this point, it is comparatively easy for you to persuade the customers to try out your products or services.

Although, it's a long process.

When businesses remain true to their vision and values, their communication starts to reflect their culture that translates to building a loyal community that believes in the company's vision.

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Or, in case you happen to run a business and want us to relook your communication style and design a long-term communication strategy for your business, feel free to contact us. :)

Email: bigtreemarketingconsultants@gmail.com

Call/WhatsApp: +91-8340478353

Peace.