Earlier, when online shopping was not that prevalent, consumers tend to rely on their social circle. But what is the story of today?

Brands have been using this strategy called gamification to build a follower army around its brand. So what's so thrilling about it?

We can't deny the fact that (even though the majority among us don't like talking about, because it's not cool) Baba is a great marketer.

A marketing consultant looks at the existing business model and considers the market potential to develop a business marketing strategy.

While consulting several startups and businesses over the course of the past few months, we learnt & unlearnt several things.

Social currency is our influence on social networks, online and offline communities, and the degree by which our thoughts are shared. Learn.

After so many days of tirelessly working on your dream startup project, you are ready to take it to the next step. But something bad awaits.

There are two ways to grow your business. One of them is to focus on retaining existing clients and increasing their lifetime value (CLV).