Role of Marketing Consultants. Why do you require one? (Consultant vs Agency)

"I don't require any marketing expert. My product is so good that it can sell on its own.", said an entrepreneur.

Many entrepreneurs/startup founders have great ideas or great products, but very little go-to-market expertise.

And this is one of many reasons why entrepreneurs or startups fail to achieve the success that they envisioned.

Associating your firm, at its early stage, with a marketing consultant can help you achieve your goals faster and strengthen your firm's image among your target audience.

They help you to:

1. Define your target audience and build a narrative (marketing campaign) based on the psyche of your target audience,

2. Tell your story, your values, and your purpose to the customers.

3. Strengthen your brand image by maximizing your strengths and minimizing your weaknesses,

4. Make your customers your brand advocates,

5. Create a long-term demand and bonding with your customers.

It's no exaggeration to say that marketing can make or break your startup.

Agency vs Consultant

If you know what message to advertise, you would hire an advertising agency to create ads.

They have incredibly creative teams comprised of art directors, copywriters, and graphic designers who will help deliver the message in a fresh and engaging way through a commercial or other ad campaigns.

A marketing consultant, in contrast, is the person or a group of experienced professionals who helps a company decide how to best engage existing clients.

Additionally, the marketing consultant will help to determine who else might be enticed to try the product or service and how to expand the client base.

A marketing consultant looks at the existing business model and then, using analytical tools, considers the market potential and develops a strategy to achieve larger goals.

Throughout the process, the marketing consultant ensures adherence to the company’s mission and measures success, testing response, and tracking results while implementing a comprehensive strategic marketing plan.

A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary, and ensure that the companies get the best results from their marketing efforts.

Why do you require a Marketing Consultant?

If you-

• Want to build your business

• Need to set well-defined goals

• Require a solid strategic marketing plan with both short- and long-term goals

• Need help monitoring key metrics to measure success

• Are uncertain what key metrics would be (things such as daily foot traffic, lead to sale conversion ratios, website traffic, social media engagement, incoming calls or leads, profit margins)

• Want to improve relations and loyalty with existing clients

• Desire to expand into new markets and attract new customers

Role of Marketing Consultant:

• Identify new opportunities to engage with existing and new clients

• Evaluate existing marketing materials, social media, and advertising, determining how successfully these target customers and generate sales

• Shape company branding, the identity of a company, and how well it resonates with the desired demographic (is it professional? unique? recognizable?)

• Manage the brand if something happens to damage a company’s reputation – damage control so to speak

• Maximize lifetime customer value by getting former customers to return more often, perhaps with new product or service opportunities

• Improve client engagement through social media, creating innovative campaigns on various media that are integrated for optimal success and managing interactions with customers

• Coordinate content platforms such as website, blog, and landing pages

• Write content mindful of Search Engine Optimization keywords to generate organic search engine rankings

• Manage email and social media marketing campaigns, online advertising, mobile and local marketing

• Track and review analytics and conversions to benchmark success and achieve optimal results

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Email: bigtreemarketingconsultants@gmail.com

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