Brand Awareness in layman's terms.

Alright, let me break it down for you.

Let's say your goal is to make 'people' aware of your 'product'.

So here, you should focus on: 'People' and 'Product'.

As in, those people who will be using your product.

You should know everything about them, like aspirations, habits, thoughts, et al.

Once you have a good idea about 'your people' aka your target audience, then you will now focus on your product or service that will match the needs and wants of your audience.

I mean you would want to sell your mixer-grinder to one who is fed up with preparing masala by hand, isn't it?

So, once these two are done currently, the next step is to follow your audience throughout their life stages and places where they spent the most amount of time (remember that jo dikhta hai woh bikta hai) and communicate with them like a family member, to build trust & credibility.

Having 'not confused' you more, I would say that this is just a few of several stages involved in making people aware of your products.

You can follow a totally inbound strategy to build brand awareness overtime or an outbound strategy for quick turnaround.

(Inbound strategy is like when your audience comes to the market to find that best Paneer Tikka in town and luckily* final down on you.

Whereas in Outbound Strategy, you take your Panner Tikka to every customer, knocks on their door, and say "Hey, this is the best Panner Tikka in the town. Wanna try?".)

* You can take several measures to increase this luck.

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