Is Brand Awareness is just about marketing and making some advertisements? Explaining what needs to be done before going into a campaign.

We can't deny the fact that (even though the majority among us don't like talking about, because it's not cool) Baba is a great marketer.

While consulting several startups and businesses over the course of the past few months, we learnt & unlearnt several things.

Marketing is Behavioral Science, taking cues from the customer behavior and attacking it to change the decision-making behavior.

Do you know that the majority of the customer's first interaction with your brand is with their eyes? So how should your campaign look like?