Marketing for Blinds? This is how your next marketing campaign should look like.

Do you know that the majority of the customer's first interaction with your brand is with their eyes?

They take many first visual inputs to make a perception about your brand and its identity.

But what if your target audience is blindfolded or, let say, is blind?

What would you do to introduce your brand to them when your option of going visual or using visual elements has been cut off?

Let's say you are in the paint business and you have to sell your product to a blind person.

What will be your strategy to market/sell your product to that blind person?

Will you use other sensory parts to connect your customers to your brand?

Example:

Touch - Marketing your paint finish as 'Velvet Touch'

Sound - Telling a story and persuade them to try your product

Smell - Promoting your product that gives 'Perfumed House effect'

And all this can be done by giving a first-hand experience to the customers using experiential marketing concepts.

Try remembering this set of customers while formulating your next marketing campaign.

Cheers.

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