11 Killer Influencer Marketing Strategies (For Influencers, Brands & Marketers)

In the previous BTL SNIPPY on influencer marketing, we discussed 8 effective points to remember while collaborating with any social media influencer to spread your brand message, offerings, or promise to your target audience.

While it was more specific to brands & marketers that gave necessary guidelines to follow to choose an influencer and to keep the brand's purpose and promise in check with the influencer's audience & content delivery, it also gave important steps to be taken to be in sync with the brand's target audience's psychographic segmentation.

In this BTL SNIPPY, we will be talking more about the delivery of your brand message through influencer's content and the different ways in which an influencer can deliver to make a maximum impact on the audience.

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It is undeniable that we are living in such an age where people are virtually connected to each other like a train to its track. The virtual world is becoming the real world for many and that has given rise to several online influencers. These influencers provide a fairytale world to normal people through their rich and extravagant worldly experiences.

Brands have been taking the help of influencers for many years but it was mostly limited to film & sports celebrities. Since the coming of social media, we have seen the rise of several niche influencers taking the spot of major influencers. Brands take their products to their customer via these influencers who help in not only promoting the product or service but also giving an assurance or opinion on the brand offerings.

The reputation, that any influencer enjoys among its audience, gets easily transferred to the brand being promoted. If the audience trusts the content of the influencer, the brand earns the truth points too. If the influencer is youthful and has an out-going personality, the brand identity just gets resonated among the audience.

But for a long time, we have been looking at the same kind of delivery when it comes to brand promotions by several influencers. The audience sometimes skips the promotion or just somehow knows that it is a paid promotion which kills the whole purpose of influencer marketing.

Let us now see how brands can collaborate with influencers in designing their promotional tactics.

1. Product Unboxing

2. Product Review (Short or Detailed)

3. Product Promotion (at the start, mid, or end of the video)

4. Product Placement (Brand Integration plays a subconscious role)

5. Lifestyle/Home Integration (while also explaining why you, as an influencer, use it)-Clothes, Accessories, Utilities, etc.

6. Product Hunting (Hunting the product and finally finding the best, either through online search activity or offline treasure hunt like games)

7. A movie/video with a story on the product (using Comm. Appeal + NAVARASA)

8. Using it as a tool in a problem scenario (indirectly telling that it is the best product for such kind of problem scenarios)

9. A day with the brand's Product/Service

10. What if a product/service marries/dates another product/service (these kinds of out-of-the-box ideas to engage the audience)

11. Competition & Giveaways

Putting efforts to create ads for businesses could help any influencer in two ways:

1. More people would get attracted to the influencer's content/channel with this new fresh look and creativity in the influencer's content and its delivery. Subsequently, the audience will get engaged more than ever to the content even though they are endorsing brands or businesses.

2. More brands or businesses would get attracted to the influencer by looking at the increasing subscriber count and the quality of ads being put up.

Although there could be several tactics that could be helpful in giving a fresh dimension to the content being delivered by the influencers and the message being delivered to the audience, either directly or indirectly, the idea is to put the idea of the brand's product or service into the subconscious mind of the customers/audience while explaining the benefits of the product/service.

Connect with us to discuss these strategies in detail.

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