14 reasons to believe why Movies and Marketing are correlated.
- BigTree Marketing Consultants
- Dec 7, 2020
- 2 min read
Updated: May 3, 2021
Stories have always been an integral part of our lives. Several societal rules and principles are based on uncountable immortal stories. These stories defined our past, defining our present, and will continue to do so in the future.
There is a strong correlation between Movies and Marketing*.
🔸Both tell you an engaging story.
🔸Both take you on a rollercoaster ride of emotions.
🔸You become part of their journey.
🔸You connect emotionally or rationally with both of them.
🔸Both convince you in believing in something that may not be true.
🔸Both influence your thinking, they either motivate, inspire, or make you desire the life/lifestyle shown.
🔸Both start with a problem and end with giving you a solution.
🔸Else both leave you with a thought and let you decide the end/ to decide what is right and what is wrong; what is moral or immoral.
🔸Both nudge the people’s thoughts and emotions by pushing the right buttons.
🔸Both use communication appeal and NAVARASA principles to play with human emotions.
🔸Both present you with a dream/ a fairytale.
🔸Both give you an out of the world experience and hook you to be with them and experience their offerings.
🔸Both provide an escape: With movies, one escapes from the problems of the real world while marketing provides a solution to escape the real-world problems.
🔸Movies make you believe in the protagonist, while Marketers glorify the product.
*Disclaimer: Good Movies and Good Marketing
Best ads actually tell the truth.
Real stories connect with real people.
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