The first reason I am raising this topic is that the younger generation has a very little attention span. So what needs to be done?

As a Brand, one cannot refrain from public debates or remain immune to extreme emotions towards or against the brand. So how to handle them?

Brands are flaming their cash by collaborating with wrong influencers who have got nothing to do with the brands' target audience. How?

Communication appeal to attract the attention of the consumers and influence their feelings toward your product or service. + NAVARASA

Communication Strategies for StartUps & SMEs using Ogilvy's 22 advertising tips. Build your brand and do campaign using tips from the best.

The whole industry is focusing on and chasing this generation. But are they doing it in the right way? Do they really know them?