Apple should be constantly aware that companies and products are judged by the signals they convey. People DO judge a book by its cover.

Mr. Rahul Gandhi was swept away in the wave that Mr. Narendra Modi carried with him. He is fighting to a giant of a brand while re-branding.

While designing the communication, a brand should revisit their values and reflect on what value they are bringing to their clients.

The famous 8 PM speeches of Mr. Narendra Modi, have always excited us and put us on the edge of our seats. A Business Communication Guide.