Communication appeal to attract the attention of the consumers and influence their feelings toward your product or service. + NAVARASA

Communication Strategies for StartUps & SMEs using Ogilvy's 22 advertising tips. Build your brand and do campaign using tips from the best.

The whole industry is focusing on and chasing this generation. But are they doing it in the right way? Do they really know them?

Apple should be constantly aware that companies and products are judged by the signals they convey. People DO judge a book by its cover.

The famous 8 PM speeches of Mr. Narendra Modi, have always excited us and put us on the edge of our seats. A Business Communication Guide.